I was a bit stumped about what to get my new niece, and I'd seen these guys on Instagram and thought their swaddles looked good quality, added to which they're a UK company, which sat well with doing my bit to help independent growing businesses. The swaddle came quickly and was well packaged, and even better she looks so cute in it! This is an absolute result for me especially as it’s such great value for money, so I’m getting her a different colour for her Christmas present. If anyone who knows me sees this and is having a baby soon, you can expect one of these fairly soon after the birth.

Sam Long, Quality and Ethical